Illuminating Minds is a fictional TEDxOSU conference that I "curated" from previous TED talks. I designed an identity for the conference which included a wordmark, evite, postcard, poster, and program booklet. The process for the project can be viewed below the finished work.

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The name Illuminating Minds was chosen because the conference was for primary and secondary school educator. These teachers and administrative officials illuminate the minds of their students, and the conference is meant to illuminate their minds to innovative ideas and practices that can be realistically applied to their school systems.

Below is the evite which would be sent to potential conference attendees.

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Accompanying the evite in early promotion of the event is the postcard which people would receive in the mail.

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The following event poster hearkens back to the layout of the evite design.

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The last piece is the program booklet, which was designed to be 5" x 7" when closed. I chose a smaller size so that the booklet would be easy to tuck away into bags or purses for conference goers. The booklet includes the conference program, speaker bios, and other event information.

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