Cosmic Crisp is a special cider from 2 Towns Ciderhouse because it is the only hard cider on the market that's crafted with Cosmic Crisp apples from Washington. To promote the cider's launch in January of 2021 I created multiple animations and images for social media with the label art and other assets. An instant new favorite among cider supporters, Cosmic Crisp soared past all of 2 Towns new product records.

Animations were designed with specific uses on Facebook and Instagram in mind.

‍

‍

The square animation was intended for the 2 Towns Instagram feed and to be ran on that platform as an ad. It was also saved out as a gif for use in the InCider, 2 Towns' newsletter.

‍

‍

The vertical animation was created for Instagram and Facebook stories, which is why ample negative space is allowed at the top and bottom of the composition.

‍

‍

Still images with the packaged product were created as supplemental post and story content.

‍