Branch & Barrel was a Limited Release hard cider from 2 Towns Ciderhouse that celebrated the bountiful apple harvest in 2019. The marketing team wanted to do something new and exciting for the launch announcement on social media, so I animated the label art!

The project started with my supervisor and I discussing an appropriate looping animation. We instantly knew that Pomona, the goddess in the illustration, had to be serving herself up and drinking. For some additional background movement we wanted the clouds in the background to float by too. After deciding on the concept, I prepped a copy of the original illustration in Adobe Illustrator for import into Adobe After Effects where I then made the animation.